The company insists on focusing on the "three endowments" (giving money, empowerment, and endowing love), stimulating the "three forces" (physical, intellectual, and mental) to achieve three wins (customers win, company wins, and employees win).

The company has adhered to lean production and profit sharing mechanisms for many years, respecting talents, making good use of talents, training talents, and retaining talents, ensuring fairness, openness, and justice, so that outstanding talents can find a land of entrepreneurship here.